In 1975 Bill Bright and Loren Cunningham met for the very first time. It just so happened that God spoke to each of these leaders that very week about the importance of the 7 cultural spheres, or mind molders, as Bill Bright called them, if we are to affect the culture for Jesus Christ. These 7 areas were business, government, media, entertainment, family, education and religion. Unfortunately, their efforts did not really effect much change because their attempt to effect these areas was done through the religion mountain instead of the business mountain that effects all of the other 6 areas.
These leaders raised up young people as missionaries for evangelism, but failed to raise up business leaders or leaders in these other spheres. Another reason for the failure in my opinion is that the faith@work movement had not yet taken place. It was not until the mid-nineties that God's Spirit began to move among men and women in the marketplace to see their work as a ministry and calling worthy to be embraced as a spiritual calling. Many ministries were birthed in the mid-nineties, including my own. Yet, sadly, the combination of all of these ministries probably affects less than 1% of those believers in the workplace.
It would not be until the year 2000 that a re-emergence of the 7 mountain message was re-awakened through Lance Wallnau. In 2005-2008 there were international conferences on the 7 mountains hosted by myself. Lance Wallnau was one of the main speakers at these events.
It was the year 2000 when I first heard this message through Lance. A few years later Lance and I began to host international conferences on the 7 mountains, as it became known. This name was based on the scripture verse out of Isa 2:2-3:
Now it shall come to pass in the latter days
That the mountain of the Lord's house
Shall be established on the top of the mountains,
And shall be exalted above the hills;
And all nations shall flow to it. 3 Many people shall come and say,
"Come, and let us go up to the mountain of the Lord,
To the house of the God of Jacob;
He will teach us His ways,
And we shall walk in His paths."
During the years 2000-2010 we saw men and women in the marketplace begin to realize their high calling. They began to realize they were not second-class citizens spiritually, but God had actually called them to manifest the glory of God in and through their working life. This was not embraced by local church leaders and to this day is still in its embryonic stage of understanding among leadership in the church at large.
We realized that it only takes 3-5% of a leadership operating at the top of a cultural mountain to shift the culture's view of an issue. The best case study of this is the gay rights movement. They have literally shifted culture's view of that issue by infiltrating top positions in entertainment, media and government to embed their people with their worldview. They began writing scripts for sitcoms and movies to have gay characters seen in a positive light. Over time they have seen the culture become de-sensitized to the negative aspect of their lifestyle and it has now become mainstream. Their latest ploy is to get culture to see themselves as a discriminated class like the civil rights movement, which has really angered leaders in the civil rights arena. Christians can learn from their strategy.
Now we are in the year 2018 and we need to ask some hard questions about this movement.
What is the next step?
How can this movement make a difference, which we must admit has had neglible impact so far? True, we have shifted the mindset of many business leaders and there are some pockets of early adopters who are making a difference.
How do we identify those who are embracing this strategy and connect them to create a larger leverage point to impact the culture like William Wilberforce did with the Clapham Group in England who achieve 69 world-changing initiatives by working together, not the least of which was the abolishment of slavery.
What outcomes should we expect if we mobilize God's marketplace leaders around the 7 cultural mountains?
What are the tactics that should be employed at this time?
How do we fund worthy projects that can make a kingdom impact on our culture?
What would success look like if we were successful?
A few leaders have decided it's time to come together to think and pray through these questions. Are you interested in joining the conversation? If so, send us your name and email address. Send to Os@marketplaceleaders.org